Explore the pivotal role of brand purpose in the first post of a series, 'Anatomy of a Successful Brand,' as I dissect its power to cut through the noise and forge authentic connections, featuring real-world examples from industry leaders like Google, Patagonia, and Salesforce.
Read MoreToday I take a closer look at cult-favorite skincare brand The Ordinary. I discuss how the brand is serving a unique and growing customer segment, and how I think it will continue to keep winning in the future.
Read MoreIt’s time to shift “brand” from a communications-led concept to an experiential one.
Read MoreWhat is brand trust and how is it changing during the global pandemic? My point of view on how brands can earn and keep trust during tumultuous times.
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