Explore the pivotal role of brand purpose in the first post of a series, 'Anatomy of a Successful Brand,' as I dissect its power to cut through the noise and forge authentic connections, featuring real-world examples from industry leaders like Google, Patagonia, and Salesforce.
Read MoreToday I take a closer look at cult-favorite skincare brand The Ordinary. I discuss how the brand is serving a unique and growing customer segment, and how I think it will continue to keep winning in the future.
Read MoreIn today’s post I review an ad Apple released last month about its public commitment to take action against climate change.
Read MoreIt’s time to shift “brand” from a communications-led concept to an experiential one.
Read MoreIn this post I examine Oatly, a plant-based dairy challenger, and discuss why I think they are a brand to watch.
Read MoreWhat is brand trust and how is it changing during the global pandemic? My point of view on how brands can earn and keep trust during tumultuous times.
Read MoreToday I talk about how Gen Z is shaping a new design aesthetic that brands need to pay attention to.
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