Hi there! I’m Julia.

Consulting, Product Management, Brand Experience Strategy

Kellogg 2020: MBA + MS Design Innovation

Currently: Los Angeles

about me
(the short version):

long version here

Attended Kellogg School of Management for an MBA and MS in Design Innovation, and gained expertise in the fields of human-centered design and marketing
Currently: Commercial Excellence Practice Consultant at Bain & Company, building solutions and offerings related to B2B Marketing, Customer Experience, and Digital GTM.
Previously: Customer Strategy & Applied Consultant at Deloitte Consulting, using my expertise in design thinking and marketing to help Technology, Media, and Telecommunication (TMT) clients
About this website: This where I share my experiences, insights, and reflections on the ever-evolving landscape of business, technology, and design innovation

Resume

Projects

“We build these bridges of insight through empathy, the effort to see the world through the eyes of others, understand the world through their experiences, and feel the world through their emotions ”

— Tim Brown, IDEO

Resume

I bring a distinctive blend of business strategy and design thinking to unravel the complexities of today's dynamic market. With a passion for designing businesses and solutions that address unmet needs, my aim is to deliver lasting value to organizations.

Experience

Practice Consultant | Commercial Excellence
- Building comprehensive solutions to serve B2B Commercial leaders in the areas of Marketing, Customer Experience, and Digital Go-to-Market capabilities.

Manager
- Drove marketing enablement and operations initiatives for 1600-person global marketing function
- Led operational assessment of B2B experiential marketing for multinational tech firm
- Large scale program management to drive launch of a new B2B buying program
- Worked directly with the Consulting CMO to redefine the GTM client experience

Brand Experience Strategist
- Manage a human-centered design approach for the validation of market needs in the consumer beauty industry.
- Perform user research and manage insights projects for the development of a brand-forward growth strategy.
- Create powerful tools and frameworks to design user experiences that align to the brand vision.

Amazon

Senior Product Manager Intern
- Improve customer cost management experience for cloud compute product based on business targets, in-depth data analysis, and clear understanding of customer needs.
- Determine new product development opportunities and develop short and long-term roadmap.
- Clearly define product positioning and value proposition.